Industries
Protection for the products counterfeiters target most.
Counterfeiters go where brands are trusted and demand is high. We focus on the sectors where counterfeit products cause the greatest commercial damage — and the greatest risk to consumers.
Food & Beverages
Food and beverage brands are built on taste, safety and familiarity. Counterfeit and refilled products exploit that familiarity — and the consumer is the one who pays for it.
Discuss Food & BeveragesCounterfeiting challenges
- Refilled or imitated bottles and containers entering retail
- Look-alike packaging that copies trusted designs
- Product safety risk from items made outside controlled facilities
- Limited visibility once products reach fragmented retail channels
How authentication can help
- Gives each product or pack a means of proving its origin
- Lets distributors, retailers and consumers check authenticity
- Helps surface suspect products where they appear in the market
FMCG
Fast-moving consumer goods are produced at volume, sold at speed and distributed through complex networks — conditions that make counterfeits harder to spot and quicker to spread.
Discuss FMCGCounterfeiting challenges
- High production volumes across multiple product lines
- Thin margins that leave little room for counterfeit losses
- Wide, multi-tier distribution through wholesalers and small retail
- Pack formats that change frequently with promotions and markets
How authentication can help
- Brings authentication to the level of the individual pack
- Supports verification across many points of the distribution chain
- Helps brand teams understand where counterfeit risk is concentrated
Pharmaceuticals
In pharmaceuticals, a counterfeit is not just a commercial loss. It is a potential threat to a patient's health — and to the trust placed in the manufacturer behind the medicine.
Discuss PharmaceuticalsCounterfeiting challenges
- Falsified medicines that may contain incorrect or harmful ingredients
- Packaging that is copied closely enough to deceive pharmacists and patients
- Diversion of products into unauthorized markets
- Heightened responsibility to patients, prescribers and regulators
How authentication can help
- Gives each pack a way of demonstrating it came from the manufacturer
- Supports verification by distributors, pharmacies and patients
- Reinforces confidence in the authenticity of the medicine supplied
Cosmetics & Personal Care
Premium cosmetics carry premium value — and attract counterfeiters accordingly. Products applied to skin and face demand absolute confidence in what is inside the bottle.
Discuss Cosmetics & Personal CareCounterfeiting challenges
- High-value products that are attractive targets for imitation
- Counterfeits sold through online marketplaces and informal retail
- Skin and health concerns from unregulated formulations
- Brand image that depends on a premium, trusted experience
How authentication can help
- Lets consumers confirm a product is genuine before they use it
- Protects the premium positioning a brand has built
- Helps identify where imitation products are circulating
Consumer Goods
From electronics to household products, counterfeit consumer goods undermine warranties, after-sales service and the reputation of the brand that customers believe they bought.
Discuss Consumer GoodsCounterfeiting challenges
- Imitations of popular products sold as genuine
- Warranty and service claims made against counterfeit units
- Counterfeit accessories and components with safety implications
- Cross-border and online sales that are difficult to monitor
How authentication can help
- Provides a way to distinguish genuine units from imitations
- Supports authenticity checks at service, return and warranty points
- Strengthens customer confidence at the point of purchase
Industrial Manufacturing
Counterfeit industrial products and components can compromise the performance and safety of the systems they are built into — with consequences far beyond a single sale.
Discuss Industrial ManufacturingCounterfeiting challenges
- Imitation components entering maintenance and replacement supply
- Performance and safety risk from non-genuine parts
- Complex B2B supply chains with many intermediaries
- Liability and reputational exposure when counterfeit parts fail
How authentication can help
- Associates components and products with a verifiable identity
- Supports authenticity checks at receiving, installation and service
- Helps protect the integrity of the products customers rely on
Start a conversation
Is your industry facing counterfeits?
Tell us about your products and markets. We'll explore how product authentication could help protect them.